In a year that we are seeing the signs of discouragement by users who continue to stay with ereaders from several years ago to access electronic books, it does not mean that this industry will lose interest, but rather the other way around, since the confluence of different formats and products will give it greater relevance in the time.
We have already commented on several occasions that there have been many who have had to update themselves to the times that touch to propose other types of services, just like those bookstores that have become centers of culture. And is that, if we are attentive to new reports, the global publishing industry should generate close to 358.000 million for 2020.
The largest volume of these revenues should derive from the digitization of books for consumption. The technologies of e-books will increase their sales, while e-readers, tablets and apps will be in charge of boosting sales in important markets such as the Japanese, the United States and the United Kingdom.
Right now, the big push in book sales is happening online. In 2015, the revenue generated by e-commerce was 1,8 trillion, a figure that should reach 4,6 trillion by 2020.
Last year, the 55 percent of people who acquired a printed book did so from companies such as eBay, Amazon, Walmart, and Alibaba. The main reason they decide on these shopping routes is because of the ease of payment, fast shipping, and simple and simply great product change guidelines.
La only current downside They are the low sales of electronic books, but it has to do with the lack of a renewal in the existing technology in ereaders that does not encourage the acquisition of new ones.