All the electronic screens They came a good day to stay in our lives and since then we have seen them not only in eReaders, but also in smart watches, in the odd smartphone and now even on Australian roads, anchored to trucks to serve as large billboards.
As you can see in the video that leads this article, several trucks have decided to make the most of their long road trips to show published thanks to a huge 32-inch electronic ink screen. This new way of advertising is made possible by Mercedes-Benz and Visonect and RoadAds Interactive.
The screens are equipped, to the surprise of almost everyone, with 4G, WiFi and GPS connectivity so that in addition to showing advertising, it also shows drivers news, which are updated at all times, and even if there is an accident or traffic jam, it is displayed so that each driver can take the measures they deem appropriate.
This type of electronic ink screens offer enormous utility, both to drivers who can follow the latest news live and also know possible incidents on the road, and to the carriers themselves who see how they get a quick and easy entry thanks to advertising . In addition, these screens generate very few complications, since their battery, as we already know, is long-lasting.
How about this way of advertising through electronic ink screens placed on trucks?. Tell us your opinion in the space reserved for comments on this entry, in our forum or through any of the social networks in which we are present.
Advertising seems distracting to me, something not too safe when you are behind the wheel and you want to pass a truck that is in your way ... it would be more logical for that truck to have a front camera connected to the panels, allowing the vehicle behind to overtake. safe way.