A few hours ago we heard this news. This is surprising news because it is far from the likes of Rakuten, and many also thought that the company had withdrawn from the Spanish market. But it seems not.
The upcoming 2017-18 season, FC Barcelona player jerseys will have the Rakuten logo and Rakuten products will appear in the field, including Kobo eReaders or Wauki series.
This is not the first time that Rakuten has contributed capital to a sports team. Already in China he bought the Vissel Kobe football team, a baseball team, not long ago and now he will be a great sponsor of FC. Barcelona, nothing to do with the previous teams.
Rakuten will use this sponsorship to bring your products to a wider audience. At least that is what it has indicated since its products will reach the partners, players and members of FC Barcelona. This includes eReaders, something that will amaze more than one gamer used to viewing content on the latest generation tablet or smartphone.
Rakuten will have FC Barcelona players announce upcoming Kobo eReaders models
At the moment we know that Viber, the communication app that belongs to Rakuten will be the official channel of FC Barcelona Over the next few months, a channel that the fans of this club will have to use from now on if they want to know the official news of this well-known football club.
This does not mean a purchase of the football club, I personally believe that it is a sponsorship in the strictest sense of the word. A sponsorship that will make thousands of users get to know the Rakuten company and start buying and consuming its products, something that at the moment is not happening or at least not happening. It is possibly the best publicity that a foreign company can do for its products, but Will this affect the products? Will there be any rebound effect to this campaign? What do you think of this new sponsorship?
And that's why I unsubscribed from Wuaki and will not buy a Kobo ereader.
Go Madrid! 🙂
What will amaze them is that they give them a book…. LOL!!!