The problem of Kobo eReaders not reaching the United States

Kobo AuraOne

If Kobo has officially released two new ereaders this week, the Kobo Aura One (here some alternatives) and the Kobo Aura Edition 2, it has not been able to bring them to a large surface in the United States where potential consumers can go and have a look on site before they can buy it.

In this country there are two ways to acquire one of the new Kobo readers. One is from the Kobo website for make an order or do it from Chapters.Indigo, a store located in Canada where you have to pay with Canadian dollars. The reality is that Kobo stopped offering its ereaders through large stores in the United States years ago and they have not bothered to return.

This makes it clear that Kobo has no real intention of retake the US market which is a problem for a user who prefers this brand over Amazon, which sells Kindles in a large number of stores, including Best Buy and Staples. And it is that even B&N has its Nooks available from its own stores.

You also had the option that some independent bookstores They had them in stock, so if you live in this country it is better to choose to forget about the Kobo brand and go to others such as Amazon or the aforementioned B&N with its Nooks.

For the advanced user of this type of reader, Kobo is a good alternative to the Kindle, especially with all those extra options for fonts, the ePub format support and the various ereaders of various sizes. And we are talking about an ereader that, if one takes to the streets and begins to show it to passers-by, even the most technological, they will simply say that it is a Kindle.


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  1.   wild boar said

    It has nothing to do with the subject, but do you know anything about the E Ink panel that I was going to present in May? What about the IMX 7 processors? https://www.todoereaders.com/e-ink-tiene-un-nuevo-panel-de-tinta-electronica-para-ereaders.html
    This Kobo does not carry neither one nor the other technology, does it? Isn't it strange that an ereader of this category is presented without those two technologies announced with great fanfare since the beginning of the year?
    It gives me that at the end this year neither new screens nor new processors ...

    1.    Manuel Ramirez said

      This September should be the window in which leaks appear on new panels and others, but more from Amazon. In any case, it will not be the first or the last time that they sell "things" with great fanfare and then it is all in borage water. Greetings!