It's been a year since Kobo Rakuten started a points program among its customers, being able to obtain ebooks and discounts thanks to these points that he received for each purchase made.
Although obtaining rewards through this points program It was somewhat complicated because more than 2.400 points were required to obtain an ebook, the truth is that this program was intended for the most constant and loyal customers of the Kobo Rakuten ebookstore, who had it easier than other users to have free ebooks .
Apparently the company will change this loyalty program during the next year, maintaining what it offered up to now but also complying with what some users wanted, which was exclusive content but also external awards to the Kobo company, more discounts on ebooks, temporary campaigns with discounts on certain ebooks, exclusive gifts, etc ...
The Kobo points program will include exclusive content from the ebooks we buy or the most popular
New content and incentives that will allow the Kobo SuperPoints program to be as interesting as other rivals' programs or even more, making you have more Kobo users and customers.
Although the point programs are in the doldrums, the truth is that premium activities or exclusive content are not. Thus, we must highlight Amazon Prime or Spotify Premium, programs or services that even allow the option of charging for belonging to them, Kobo may come to that in the not too distant future, but for the moment it exists this points program that is more affordable for users and for the company itself. But Will the new changes attract more people or will they do the opposite? What do you think of this change in the points program? What about point programs?