A few hours ago, the arrival of Kobo Rakuten in Taiwan was officially presented. On this occasion and unlike other countries, Kobo has only arrived in TaiwanIn other words, it will not have any national partner to sell its devices and ebooks, although the Taiwanese market is one of the richest in the Asian region.
The Taiwanese publishing industry is second only to the UK, which indicates a powerful market and if we also have the fact that Kobo is a subsidiary of Rakuten, of Japanese origin, Kobo's interest in the Taiwan market is very high.
Kobo to establish in Taiwan without any help from national bookstore
During the event, the words of Michael Tamblyn as well as the rest of the company authorities were sparing on Kobo matters and were broad on the market and the company's possibilities in the country. Although the data does not play much in your favor. In the case of Taiwan, although it has a large publishing sector, it still more than half of the sales are of paper titles. To this must be added the fact that most of the ebooks sold are read through smartphones or tablets, so the hopes of large eReaders sales are also low.
In any case, expanding it is not something positive only for the company but also for the writers They use their self-publishing system that will deliver the ebooks to these markets.
Many warn that such news is somewhat risky as Kobo participates alone in Taiwan, but it is also true that the benefits will be greater than on other occasions. There will be wait to see the results and if Kobo maintains the online store or not. In any case, other countries have not done badly.