Google Play already allows introductory discounts to subscriptions

Google Play

In the Google Play Store we have access to a good amount of subscriptions That can go from apps or services like Evernote or Dropbox, as well as acquiring magazines to keep us informed on any current topic. These subscriptions are easily managed from the Play Store itself on a mobile device, and that is why the big G wants to help developers to do so.

And it is that, from today, the developers of apps and services will be able to enter discounted prices to subscriptions for users starting their journey with Evernote's monthly "Plus" plan, so that they can try the service at a lower cost. A gratifying novelty for those who launch apps and services to that Android store.

It is the great G itself that claims that in the last 3 years has multiplied by ten users who purchase a monthly subscription to a service such as Dropbox, Evernote or a magazine.

The idea is that, for example, a service launch a subscription offer when the user purchases it for the first time. For 3 months you can take advantage of this offer of $ 1 a month so that, after that time, the price stipulated by the company returns. In this way, an attempt is made to encourage more and more users to test the virtues and advantages of these apps and services.

What happened so far is that the companies they did not have a large margin width to be able to maneuver and tempt users with succulent offers to enter those subscriptions. From the Google Play Developers Console, the developers' tool to publish in the Google store, there were not many options, so that in the coming weeks it will be the big G that reveals these changes in subscriptions.


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