Crisis, this is how we have called the situation of Barnes & Noble and de Nook. But we do not use the word crisis to adorn it with a pejorative conception but to highlight the terrible irregularity that Barnes & Noble and Nook are living these days.
Microsoft expands its offer Declared crisis?
Today we have known thanks to TechCrunch which Microsoft would have changed his offer to buy from Nook and would have gone from $ 300 million to $ 1.000 billionLet's go a billion american.
All this critical business has sent rivers of ink flowing through nook's situation And what about an omission of response by Barnes & noble, Microsoft expand your offer.
So far we know that Barnes & noble will bring in 2014 a new range of your Nook devices and that Microsoft has published an application of Nook for Windows 8 as well as a series of updates that improves the interaction between Windows 8 and Nook.
The rest are conjecture and rumors without solid basis at least so far, since both Barnes & noble as Microsoft They have not yet spoken through a press release, creating an unstable base that fosters a crisis situation.
Crisis or a second phase of your alliance
If we see the press releases of both companies, we see that there is only one press release in Microsoft, about the month of April 2012 that talks about the agreement they agreed upon. Microsoft y Barnes & noble. In this agreement, a kind of Start-up or spinoff by which Barnes & noble was in control with just over 82% and Microsoft almost 18%. Is spinoff It was created to create synergies between both companies and develop a good product with Nook. With this agreement and through this formula, Microsoft got into Barnes & noble. What most strikes me is that in this agreement, for that almost 18%, Microsoft had to pay 1.700 billion of which it paid at first, 300 million dollars. Later an extension was made in which Microsoft it added 180 million dollars. In front of this to Microsoft He would have to pay 1.220 million dollars for his participation.
What is the reason for this sudden increase by Microsoft?
The development of this rumor I think may be due to two factors that may or may not be connected. One of them is that Microsoft want to change the previous agreements made, trying to buy the spinoff and pay 1.000 million in a first term and the rest including the purchase in a second term. But this does not mean that really Barnes & Noble Miss Nook but I would lose the spinoff created for Nook research and development. It may also be that these 1.000 million is another term and the press has mistaken it for a fictitious purchase.
The second factor in this increase in supply may be due to the happy news that has happened to Barnes & Noble in the United Kingdom And that may have increased the interest of buyers.
Recently, B&N for an agreement with the London Evening Standard 's, lowered the sale price of its Nook considerably, going in the case of the Nook Simple from 79L to 29L. A reduction that has made these devices sold out throughout the British country. In addition, the adoption of Google Play has converted to Nook Hd in the favorite tablet of many Brits, turning Nook into a reference model in the United Kingdom and the United States, which is why Nook seems more than juicy to many companies like Microsoft.
It seems that with this unstable state, this crisis, Barnes & noble y Nook they will be the protagonists of 2013 beating Amazon unless Amazon takes out its famous mobile although everything, including the Nook they are rumors, rumors with little foundation that are making rivers of electronic ink flow.
I want to take up the questions that I have previously raised on the subject and ask you, What do you think of all this? Are they rumors, are they true, are they lies to speculate with companies? What do you think of Nook after the news from the UK? Stay tuned to this blog and in time we will see how this "crisis" ends.
More information - Microsoft launches for the 'e-books' of Barnes & Noble with a millionaire offer, EBook sales grow 66% in the UK, Microsoft press release,
Source - TechCrunch
Image - Wikipedia