The supermarket chain Aldi continues with its idea of entering the ebook market. Now, it has recently announced the opening of the next Aldi ebookstore to open in Germany.
Thus, Aldi intends to enter the German market, a fairly active market that is controlled by Tolino and Amazon, at least for the moment. And unlike other companies, Aldi seems that it will become a great rival for these companies or so it seems.
The new ebookstore will be called Aldi Life, an online bookstore that will have all the German publishers or at least so it claims and this will mean having an ebook catalog equal to or larger than the current Tolino or Amazon catalog. Something that has surprised many.
Aldi has an eReader although it is not its own model
But you have to remember that Aldi already offers something similar in the field of music, a music service that has been created with the help of old Napster and trying to compete with Spotify. This service is having quite a few followers in Germany and it seems that it will be the ideal complement for the most readers.
It has also been announced that an app for Android and iOS will be launched soon In which you can not only buy ebooks but also you can read purchased ebooks, like other apps, something that will be interesting for many who use these services.
So it seems that Aldi enters the European ebook market with a slightly fragile platform Well, it does not yet have an app or eReader, but with a powerful ebook platform, something that does not stop drawing the attention of many, but Will it reach the same countries in which it is present? Will we see Aldi Books in Spain? What do you think?