We currently live in a time where the eReaders that stand out the most are white label devices, devices that being the same, can stop at any store or bookstore. This is what happened to the Onyx Boox devices and Aldi supermarkets.
Thus the supermarket chain of Aldi in Belgium has started selling eReaders in its stores. The eReader reminds us of the Onyx Boox model, it is clearly an Onyx Boox device, but we do not know exactly which model has been used for this campaign. According to the sales sheet, Aldi's new eReader has a 6-inch screen, front light and touch screen. The device has 4 Gb of internal storage and two side buttons to turn pages. The price of the device is 79 euros, a fairly low price in the eReaders market.
Aldi will only sell eReaders, it will not enter the ebook market at the moment
Unfortunately We don't know which model of the many Onyx Boox devices this eReader is based on, this could give us more information about the characteristics that the device has such as the screen resolution, the technology it uses or whether or not it is compatible with Caliber. Important elements for users, but surely it won't take long to find out which model it is and also how to unlock the eReader to be able to use Android freely.
Aldi is not the first supermarket chain to distribute eReaders, but surely will be more successful than other chains Since the bet is not very big and instead of offering ebooks, all it does is sell the device, the rest we put it on ourselves, something that is being more valued by many than having an online library of ebooks or services that they do not come to anything, what do you prefer?