We have had the Apple news service among us for a long time, the well-known Apple News. And despite the fact that this type of application does not have much future for many, although the reality is quite different.
According to current news, Apple News will not only offer an ad space in your app but you will also outsource this space advertising to another company, something striking for many, although the company that will now have the advertising space will be NBCUniversal.
NBCUniversal won't be the only company advertising us on Apple News
This will mean that during the next few months, the advertising found in Apple News will be managed by NBCUNiversal, although it will not be the only advertising that we will find in Apple News. Some news outlets and publishers will receive ad space within their news for which they will not pay anything nor will it be managed by NBCUniversal. We are talking about famous publishers like The New York Times or The Washington Post. They will have their own space and for this they will receive their own income.
It may seem that all this is not very important, but currently the audience of Apple News is important and interesting. In the last record of active users, it has been indicated that Apple News has 36 million unique users, a not inconsiderable amount that can generate quite a lot of advertising revenue although it seems that Apple is not valuing this.
We do not know the conditions of subcontracting, but many say that the income in this way would be shared between NBCUniversal and Apple, something that would be round for Apple itself but personally I do not think that is so. In any case, an app that few of us thought was going to have such an audience already has 36 million and that only Apple News. In total, the users of such applications could exceed 100 million users, a staggering number Do not you think?