At the end of years we learned that coloring books are serving the printing industry as the engine to redirect a year 2015 in which they have seen how their sales have increased in general.
Just today, we learned that Johanna Basford's 'The Secret Garden' adult coloring book has been become a "best seller" in China according to data provided by Amazon, Dangdang and Jingdong.
This news is in addition to the one we had on December 29 where we learned that 8 of the 20 best-selling books on Amazon they are coloring for adults. A spectacular increase for a book industry in recession due to the virulence of digital, which has become the object of desire for many readers who have found in ereaders a very new format for one of their favorite hobbies.
The Chinese newspaper China Daily has been commissioned to launch the news of the book to paint "in which there are only 264 characters" and which is the most popular in China. The sales figures of 'The Secret Garden', in its first three months, they reached a million copies, and by the end of 2015 they totaled a million and a half.
All a large figure for a single book that it has become the best sellers in that country and that shows that there are other ways to reinvent itself in an industry that has encountered very difficult times in recent years due to the impact of the digital format. 2% It is the figure that will allow this industry to start 2016 with greater enthusiasm and greater strength to promote those adult coloring books that can be a small engine with which to propel itself and incite the purchase of other types of books.
“When we focus on painting, on the coordination between the eye and the hand, we put the left hemisphere (of the brain) to work, in charge of reasoning. This causes the inhibition of the limbic system involved in emotions, which helps us forget what worries us. Thus, the brain recovers its internal order ”. Interviewees: Myriam Vidriales, Director of Communication and Marketing of Editorial Planeta (Mexico), Judit March, doctor in Clinical and Health Psychology and psychotherapist, and Maria Vivas, from Argentina, fond of adult coloring books.