Fabián Gumucio (Kobo): «Gasarmu ita ce Netflix, HBO da DAZN»

Mun yi farin cikin samun damar yin hira da Fabián Gumucio, Shugaban Rakuten Kobo a Turai yayin gasar Davis Cup da Rakuten ya gudanar a Madrid kwanakin baya. Don haka, ya zama kamar kyakkyawar dama ce a gare mu don amfani da damar don tattaunawa da Fabián game da makomar Kobo da kuma yadda babban kamfanin e-book ke shirin fuskantar ƙalubale na gaba da wannan kasuwa ke haifarwa. Kasance tare damu a wannan hirar.

Anan ne Fabián ya ga dacewar gayyata mu don jin daɗin tattaunawa game da yanzu da kuma makomar littattafan lantarki, dogaro da kyawawan ra'ayoyi na ɗakin shakatawa na Caja Mágica kuma tabbas sun kewaye shi da samfuran sa na yanzu.

P- Za mu fara da tambaya kusan wajibi: Shin kuna tunanin yin aiki a kan hanyar dubawa don littattafan littattafanku waɗanda ke da alaƙa da Android?

R- Ee kuma a'a. Hanyoyin da muke dasu sun dogara ne akan fasahar Android. Idan tambaya tana game da ko muna shirin haɗawa da Android mai kama da na allunan, amsar itace a'a. 

Tambaya- Shin akwai wani aiki wanda ya zarce na yanzu? Wadannan suna mai da hankali kan cinye abubuwan ciki, littattafai musamman.

R- Rayuwarmu tana karatu abin da kawai muke son yi shi ne samar wa masu amfani da ƙwarewar karatunmu, kuma karanta kawai. An kirkiro wadannan naurorin ne don karatu, yanzu mun fara da ikon sauraro, kuma Don wannan muna amfani da aikace-aikacenmu, wadatar akan duka iOS da Android.

P- La'akari da fifikon fifikon ku akan karatu, kuma bisa la'akari da halin yanzu na Kindle na Amazon - Rakuten Kobo wanda yake cikin kasuwanni ... ta yaya Kobo Rakuten ya tantance shigar da Xiaomi yayi kwanan nan cikin kasuwar litattafan lantarki la'akari da manufofinta da samfuran farashi?

R- Ba ma yawan yin tsokaci game da samfuran gasa, kawai zan gaya muku cewa ba mu damu ba.

Kashi 70% na abokan cinikinmu suna ci gaba da cinye littattafan takarda, wannan yana ƙarfafa cin littattafan gaba ɗaya.

P- Dangane da gasa, gaskiya ne cewa akwai kasashe kamar Ingila da Amurka inda al'adun litattafan lantarki suka kafu sosai fiye da Spain. A zahiri, a cikin waɗannan ƙasashe 30% na littattafan da aka siyar suna cikin tsarin lantarki, yayin da a Spain wannan adadi 5% ne kawai ... Shin Kobo, hannu da hannu tare da Rakuten, ya yi wani yunƙuri da zai jawo hankalin jama'ar Spain don ƙyamar wannan fasaha?

R- Ba mu yi imanin cewa matsala ce ga jama'ar Sifen. Maimakon haka, matsalar ita ce, ƙasashe kamar Amurka da Ingila sun sami damar gwada littafin a cikin sigar lantarki don ƙarancin farashi ƙwarai. Wannan ba haka bane a Turai saboda dokokin Communityungiyoyin akan ƙayyadadden farashin. A Amurka mun sami babban bambanci tsakanin farashin littattafan lantarki da na zahiri. Kamanceceniya tsakanin farashin ebook da littafin takarda a Turai ya sa jama'a ba sa so su gwada wannan sabon salon. Wannan shine dalilin da ya sa yana da mahimmanci mutane su gwada littafin e-e. Misali ɗaya shine bisa ga bincikenmu, 80% na masu amfani da Kobo na farko sun gamsu da siyan kuma suna da darajar canjin.

Wannan ba yana nufin cewa masu amfani da mu sun yi watsi da tsarin takarda ba, a zahiri ba ma son hakan ta faru. A zahiri, Kashi 70% na abokan cinikinmu suna ci gaba da cinye littattafan takarda, wannan yana ƙarfafa cin littattafan gaba ɗaya.

P- Don haka, littafin lantarki yana ƙarfafa cinye littattafai gaba ɗaya, duka a cikin takarda da tsarin lantarki.

R- Haka ne, mutanen da suke yin dijital suna sayen littattafan lantarki, amma suna sha'awar sayen littattafan takarda fiye da yadda suke ƙoƙarin gwada fasalin lantarki. Wannan shi ne abin da ya shafi, abin da muke so shi ne mutane su kara karantawa.

P- Kuma canza na uku, ba abin mamaki bane cewa mai amfani yana ƙara neman manyan littattafan lantarki? Hakan na faruwa kaman yadda yake da girman wayoyin komai da ruwanka da kwamfutar hannu. Tsarin karba-karba wanda har yanzu bai yi kama da littafi ba ana karbar sa, sama da inci shida.

R- Wannan gaskiya ne, a zahirin gaskiya abin da ban sani ba shi yasa a farko an samar da inci shida ne kawai. Da alama yana da ƙarin abin da za a yi da: Kamanceceniyar takarda da gaskiyar cewa akwai mai samar da kayan e-tawada guda ɗaya tak. Mun fara yin manyan fuska saboda kwastomomin sun nema, mun tafi 6,8 ″ tare da Aura HD kuma wannan nasarar ce muka ci gaba da aiki akanta. Sannan mun ƙaddamar da Aura One a 7,8 ″, amma lMutane sun ci gaba da neman ƙarin, suna son babban allo saboda ba sa son juya shafuka da yawa, a lokacin ne muka fitar da samfurin ″ 8 wanda ya haɗa da maɓallan, don haka kuna iya karantawa da hannu ɗaya cikin sauƙi. Abu mai kyau shine mun sami nasarar yin babban allo yayin rike farashin kasa da gram 200.

P- Akwai karin magana game da cewa littafin lantarki zai iya shiga ɓangaren ilimi misali, misali shine Sony da littafin rubutu sama da inci 11, shin Rakuten Kobo yana da irin wannan abu a zuciyarsa?

R- Kullum muna da ido a kan gasar, ba wai kawai ba, amma masu amfani da mu sau da yawa suna tambayarmu mu sami damar yin bayani tare da abubuwa kamar sanƙarar. Dukansu bangarorin ilimi da masu sayen kansu kansu koyaushe abin tunani ne a gare mu, kodayake, wannan samfurin har yanzu yana da tsada sosai saboda aiwatar da wannan fasaha, kuma duk da cewa irin wannan samfurin ya kasance a cikin tunanin Rakuten Kobo, har yanzu ba mu ga ta da kyau ba don masu amfani su ƙaddamar.

Gasarmu ba ta Amazon ba ce, gasarmu ita ce Netflix, DAZN, HBO ... muna gwagwarmaya ne don mutane su cinye inganci da ƙoshin lafiya, abin da ya fi dacewa shi ne mutane su kara karantawa.

P- Daya daga cikin sabbin abubuwanda yake fitarwa shine - Kobo Libra, Shin kun daidaita kanku sosai cikin ƙididdigar tallace-tallace a Rakuten Kobo?

R- Jama'a sun amsa da kyau game da Kobo Libra, hakan ya bamu damar kara matsakaicin farashin na'urar sannan kuma ta samu kyakkyawar karbuwa daga jama'a. Kari akan haka, bayan fitar da wani farin tsari ya taimaka kwarai da gaske, yana da nasarorin sa kuma yana sayarwa da kyau fiye da yadda ake tsammani.

P- Kuma a ƙarshe, ba zan iya watsi da tambayar ba game da mahimmancin kishi tsakanin Amazon Kindle da Rakuten Kobo dangane da shaguna daban-daban, Shin Kobo Rakuten yana da wani motsi don yaƙar gasar?

R- Da gaske yana da wahalar magana game da shi, saboda da gaske babu bayanai ko kaɗan. Babu makawa cewa Amazon yana da matsayi mai kyau. Idan mukayi magana game da Spain babu shakka cewa har yanzu Amazon shine na farko a cikin abun ciki, amma wannan ya canza sosai tsakanin ƙasashe, amma muhimmin abu shine mutane su sake karantawa. Gasarmu ba ta Amazon ba ce, gasarmu ita ce Netflix, DZN, HBO ... muna gwagwarmaya ne don mutane su cinye inganci da ƙoshin lafiya, manufa ita ce mutane su kara karantawa. Mun yi imanin cewa karatu fa’ida ce ga duniya kuma muna son mutane su karanta. Wannan shine dalilin da ya sa muke gina yanayin ƙasa da ƙwarewar karatu mafi kyau ko'ina, komai kuma har ma a kan kowane na'ura, muna da aikace-aikacenmu da littattafan lantarki. Ina tunatar da ku cewa Kobo shi ne na farko da ya fara amfani da haske a shekarar 2012, ya hau manyan fuska a shekarar 2014, kuma shi ne ya fara kera na’urori masu ruwa. Kobo koyaushe yana nufin inganta ƙwarewar mai amfani, misali shine littattafan mai jiwuwa, wanda ke sa samfurin ya zama mai sauƙi ga kowa.

Kwarewar wadatar zance da gwani kamar Fabian Gumucio wanda ke bayyana mana menene adireshin e-littafi.


Abubuwan da ke cikin labarin suna bin ka'idodinmu na ka'idojin edita. Don yin rahoton kuskure danna a nan.

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  1.   LittattafaiXLFree m

    Na yarda da "yana da matukar mahimmanci mutane su ba littattafan lantarki dama" kuma na yarda da "Mun yi imanin cewa karatu amfani ne ga duniya kuma muna son mutane su karanta." Musamman, na fi son Kobo zuwa Kindle don sauƙin gaskiyar cewa ina son tsarin halittu masu buɗewa, kuma akwai wasu samfuran, kamar su PocketBook, waɗanda ke da masu karatu mai ban sha'awa sosai.
    Ina fatan cewa ba da nisa ba, dakunan karatun jama'a na gaskiya na iya sake bayyana, a wannan karon a tsarin dijital, wanda kuma zai iya bayar da (a kan lamuni, haya ko sayarwa) ingantattu kuma masu araha masu karatun lantarki wadanda ke "kara" mutane tare da karatu.